Our success lies in our unique approach; unconstrained by big business bureaucracy, we are always looking for new and better ways to enhance our consumers’ lives – it’s all about adding a little bit of 'extraordinary' to every day. We never assume that one size fits all. Instead, we identify local consumer needs and evolve brands to lead in their markets. The results? Inspired products, delivered quickly - thanks to a flexible supply team and our team’s CAN DO attitude.
We operate in four key categories:
We’re proud to deliver innovative and accessible solutions in home detergents. Key brands include Morning Fresh and Radiant. Our Home Care brands are delivered in a range of variants and formats to suit our consumers' needs. See more
With leading premium baby food brand Rafferty’s Garden and newly acquired organic yoghurt and granola brand five:am, we’re enhancing lives and communities with unique and delicious food products tailored to our local needs. See more
With well-known international family brands like Imperial Leather and Original Source, we have developed innovative products adding a little bit of the extraordinary to every squirt, bubble, sparkle and fizz! See more
Our Beauty brands make indulgent luxury more accessible every day. Our prestige portfolio includes the name synonymous with sunless tanning, St. Tropez, haircare brands Fudge and Fudge Urban, and exclusive spa brand Sanctuary Spa. See more